![]() Judges understand that, by its nature, parody demands some taking from the original work being parodied. Specifically, it states, “A parody is a work that ridicules another, usually well-known work, by imitating it in a comic way. Parodies fall under Fair Use copyright law. Style 2: Parodies in which other characters or images are added to the reusable cup.For example: “customized coffee cup decal” would be an acceptable description. ![]() If you do decide to sell the designs, you’ll need to keep the Starbucks name out of your description, title, tags, and advertising.In this case, a consumer may become confused thinking that Starbucks approved the design or produced the design. In consulting with a close lawyer friend, she recommended not to sell the cups, because you are relying solely on the recognizable trademark of Starbucks to sell the cup. Does it infringe the Starbucks company trademark? This is a “shade of grey”, with no definite answer.The decal is sized to fit perfectly around the existing Starbucks logo. In these projects, the Starbucks logo is not recreated or altered in any fashion. Style 1: Personalized cups where a decal is placed around the existing Starbucks logo.To fully answer the question, “Does customizing a reusable Starbucks cup violate trademarks of the Starbucks company?”, we have to look at the three different styles of cups I’ve seen created. In my quest to get an answer, I reached out to Starbucks customer service who got me in touch with the Starbucks legal department. But, is it legal? Does it infringe on the Starbucks company trademark? Like most trademark or copyright infringements, the answer isn’t cut and dry. The hot trend in Silhouette and Cricut crafting right now seems to be personalizing reusable Starbucks cups bought in store for $1. Additionally, I may get commissions for purchases made through other affiliate links in this post. Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases.
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